Gambling Dictionary

An accumulator is a single bet combining several selections, where all must win for a return.…

Affiliate marketing is a performance-based channel in which independent publishers, known as affiliates, promote gambling operators…

Affordability checks are assessments operators may carry out to gauge whether a customer can sustain their…

American odds, also called moneyline odds, use positive and negative numbers based on a 100-unit reference.…

Anti-Money Laundering (AML) describes the controls, policies and reporting designed to stop gambling services being used…

API integration is the process of connecting two software systems so they can exchange data and…

Arbitrage betting involves placing bets on all possible outcomes of an event across different operators, exploiting…

B2B gaming refers to companies that supply products and services to other gambling businesses rather than…

B2C gaming refers to operators that offer gambling products directly to the public. These consumer-facing businesses…

Baccarat is a comparing card game in which players bet on one of two hands, the…

Bankroll management is the practice of controlling how much of a dedicated gambling fund is risked…

The betting margin is the commission a bookmaker builds into its odds, ensuring the implied probabilities…

Blackjack is a comparing card game in which players aim to beat the dealer by holding…

A bonus buy is a slot feature that lets a player pay an upfront amount to…

Bonus expiry is the time limit within which a promotional offer must be claimed, used or…

Bonus terms are the conditions attached to a promotional offer that govern how it can be…

Cash out is a feature that lets a bettor settle an open bet before the event…

A chargeback is a forced reversal of a card payment, initiated by the cardholder's bank rather…

Closing line value measures how a bettor's odds compare with the final odds available just before…

Cost Per Acquisition is a commission model in which an affiliate receives a fixed, one-off payment…

A crash game is an online gambling format built around a rising multiplier that can crash…

Cryptocurrency gambling refers to online betting and casino play where deposits, wagers or withdrawals are handled…

Customer Acquisition Cost is the average amount an operator spends to gain one new paying player.…

Decimal odds express the total return per unit staked, including the stake itself. A price of…

An e-wallet is a digital account that stores payment details and funds, letting users send and…

Encryption is the process of converting data into an unreadable form that can only be decoded…

Esports betting is wagering on the outcomes of competitive video gaming, such as professional tournaments and…

Expected value is the average result of a bet if it were repeated many times, weighting…

Fractional odds express profit relative to stake as a fraction, such as 5/1 or 6/4. The…

Fraud detection is the set of systems and processes operators use to identify and prevent dishonest…

A free bet is a promotional token that lets a customer place a sports wager without…

Free spins allow a player to spin a slot's reels without deducting their own balance, while…

A gambling licence is formal authorisation granted by a regulatory authority permitting an operator or supplier…

A game aggregator is a business-to-business service that connects online casino operators to many game studios…

Gamification is the use of game-like features, such as levels, missions, challenges, badges and leaderboards, layered…

A gaming commission is a public body responsible for regulating gambling within a jurisdiction. Typical functions…

A gaming platform is the core software that runs an online gambling operation, managing player accounts,…

Gaming revenue tax is a tax that governments levy on gambling operators, commonly calculated as a…

Geolocation technology determines where a player is physically located when they access a gambling service, so…

Gross Gaming Revenue is the amount an operator retains from players' wagers after paying out winnings,…

Hold percentage is the share of total amount wagered that a betting operator keeps as revenue…

The house edge is the built-in mathematical advantage an operator holds on a given game, expressed…

Hybrid commission is an affiliate payment model that combines a one-off cost-per-acquisition payment with an ongoing…

Implied probability is the likelihood of an outcome as expressed by its betting odds, converted into…

In-play betting, also called live betting, lets bettors place wagers while an event is under way.…

An instant win game delivers an immediate result from a single action, such as revealing symbols…

Know Your Customer (KYC) refers to the processes gambling operators use to confirm a customer's identity…

A live dealer casino offers online casino games run by real human dealers, streamed in real…

A loyalty programme rewards customers for continued play, usually by awarding points as they wager that…

Market share is the portion of a defined market that a particular company or product holds,…

A maximum bet rule caps the stake a player may place on a single wager while…

Megaways is a licensed slot game mechanic in which the number of symbols on each reel…

Mergers and acquisitions, often shortened to M&A, are transactions in which companies combine or one company…

Mobile gambling is the use of smartphones and tablets to place bets or play casino games,…

A moneyline bet is a wager on which competitor or team will win an event outright,…

Net Gaming Revenue is what remains after an operator deducts gambling-specific costs from its Gross Gaming…

A no-deposit bonus is a reward granted without requiring the customer to fund their account first,…

Omnichannel gaming is an operator strategy that integrates a player's experience across multiple channels, such as…

Open banking is a framework that lets authorised third parties access bank account data or initiate…

An over/under, or totals, bet concerns the combined score, goals, points or other countable events in…

Overround is the amount by which the implied probabilities of all outcomes in a betting market…

A parlay combines two or more selections into a single bet, where every leg must win…

A payline is a defined pattern of positions across a slot's reels along which matching symbols…

A payment gateway is the technology that securely transmits transaction details between a customer, a merchant…

Payment processing is the end-to-end handling of a transaction, from the moment a player initiates a…

Payment reconciliation is the process of matching an operator's own transaction records against statements from banks,…

A payment service provider (PSP) is a company that enables merchants to accept and process payments…

PCI DSS is a set of security standards created by the major card networks to protect…

Player Lifetime Value is the total net revenue an operator expects a player to generate across…

Player verification is the process of confirming that a customer is who they claim to be…

A point spread is a handicap applied to level an uneven contest. The favourite must win…

Positive EV betting is a strategy of placing only wagers whose expected value is greater than…

Prediction markets are exchanges where participants trade contracts whose payout depends on the outcome of a…

A progressive jackpot is a prize that grows over time as a small portion of each…

A Random Number Generator is the software component that produces the unpredictable numerical outcomes behind digital…

Regulatory compliance is the ongoing practice of ensuring a gambling business meets the laws, licence conditions…

A remote gaming server is the system that hosts and executes online casino game logic on…

Responsible gambling is the principle and set of practices aimed at keeping play safe, informed and…

Return to Player is the percentage of total staked money a game is designed to pay…

Revenue share is an affiliate commission model in which a partner earns an agreed percentage of…

RNG certification is the independent testing and approval of a random number generator used in gambling…

Roulette is a casino game in which a ball is spun around a wheel divided into…

A scatter symbol is a special slot symbol that pays or triggers features based on how…

Self-exclusion is a responsible-gambling tool that lets a person voluntarily bar themselves from gambling with one…

A slot machine is a gambling device that spins reels of symbols and pays out when…

A social casino is a platform offering casino-style games, such as slots and table games, played…

Source of funds refers to establishing where the money a customer uses to gamble actually comes…

A sweepstakes casino offers casino-style games using a dual-currency model rather than direct cash wagering. Players…

A turnkey casino is a more complete, customisable online casino solution in which a provider supplies…

Two-factor authentication (2FA) adds a second verification step to a password, requiring something the user has…

Variance describes how much actual betting or gambling results deviate from their expected average over time.…

Video poker is a casino game played on a screen, based on five-card draw poker. The…

A video slot is a digital slot game that displays reels on a screen rather than…

A VIP programme is a tier of enhanced service aimed at high-value or high-frequency customers, often…

Volatility describes how much a game's results swing around its long-run average. High-volatility games pay larger…

A wagering requirement is a condition attached to a bonus that specifies how many times the…

A welcome bonus is a promotional reward offered to new customers when they register and usually…

A white-label casino is an online gambling brand built on another company's ready-made platform and, often,…

A wild symbol is a special slot symbol that substitutes for other standard symbols to help…

A withdrawal limit is a cap on how much a player can take out of a…