Vita Media Group agrees deal to purchase Greenplay online casino brand

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Danish iGaming marketing firm Vita Media Group has reportedly inked an arrangement to acquire the Greenplay-branded online casino brand previously owned and run by the Codere Online arm of Spanish gaming operator Codere SA.

According to a Thursday report from a source, the Copenhagen-headquartered firm already offers a wide range of online lead generation and affiliate marketing services and now intends to fold the operation of the domain at Greenplay.com into its own OMG Affiliates subsidiary. Established in 2016, the company purportedly asserted that this subordinate will also be charged with handling all existing affiliate alliances arranged with Codere Online Management Services Limited before introducing such partners to a new account management system following the completion of the Malta and United Kingdom-licensed domain’s migration.

Individualized intent:

Vita Media Group reportedly declared that it helps clients to ‘stand out from the crowd’ and will now be responsible for a family of seven online casinos that additionally includes TradaCasino.com and LuckyThrillz.com as well as the free-to-use iGaming loyalty platform at EkstraPoint.com. The enterprise is purportedly furthermore the parent of its home nation’s AffiliSearch.com service that assists iGaming affiliates in connecting with advertisers that are seeking to pay for inclusion in their traffic.

Reinforced reputation:

Jimmi Meilstrup (pictured) serves as the Chief Executive Officer for Vita Media Group and he reportedly explained that the acquisition of the Greenplay-branded business from Codere SA will allow his firm to strengthen its position in the iGaming markets of Latin America and Europe. The boss purportedly declared that the ‘strategic investment’ is moreover ‘a step forward in the continuity of the overall growth of the company’ so as to permit it ‘to be more creative and offer a lot more quality on the market in 2022.’

Reportedly read a statement from Meilstrup…

“The acquisition of the Greenplay casino brand is a massive expansion of our own iGaming ecosystem. We are reinventing our presence in existing markets and at the same time we are trying to unlock new market possibilities.”

Argentinian acceleration:

This news comes less than a month after Madrid-headquartered Codere SA revealed that its Codere.bet.ar domain had received a license to offer a full portfolio of online casino and sportsbetting entertainment to aficionados in the Argentinian city of Buenos Aires. The five-year certification from the autonomous jurisdiction’s Loteria de la Ciudad de Buenos Aires (LotBA) regulator means that this site is now available to punters in Spain, Italy, Mexico, Colombia and Panama as well as the fourth most populated metropolis in the Americas.