Symplify sets up stateside operation to build on US success

symplify-sets-up-stateside-operation-to-build-on-us-success

The Stockholm-based market leader in CRM and AI cloud solutions, Symplify, has increased its focus on the North American casino and iGaming market by creating a US entity, Symplify US, naming Stephen A. Crystal as its President.

Crystal will carry this responsibility while continuing to serve as Founder & CEO of SCCG Management.

Symplify’s CEO, Robert Kimber confirmed: “As part of the Symplify story, I am pleased to welcome the next and natural step of Symplify, establishing a permanent presence within the continental United States. The US gaming market is becoming home-from-home for Symplify technology. We meet like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly transitioned digital user.

“Applying our thorough understanding of the digital gaming market, together with SCCG’s close knit relationship with brick-and-mortar casinos, has proven to be very successful. Establishing a US base with my friend and colleague Stephen Crystal in charge, is an exciting and self-evident opportunity for Symplify.”

Stephen Crystal added, “The powerful capabilities created by the Symplify suite of solutions are not only industry-leading, but they’re also industry firsts. A decade ago, AI was a marketing term broadly plastered across products to draw unwarranted attention to the emergent technology. Now it falls to the team at Symplify US to help share the power of the Symplify solution with North American casino gaming operators. We want to let their marketing teams know that we have a CRM solution that adds value, without the cost of too much labour, time, and attention.” 

A single iGaming CRM Ecosystem can give operators access to 10 communication channels, supporting their ambition to create a highly personalised approach that drives engagement. Symplify’s service seamlessly integrates into communication, retention and conversion strategies.