Sports technology specialists, Sportradar, and XLMedia have announced a new multi-year partnership, which will see Sportradar become XLMedia’s official sports data provider.
XLMedia will distribute information from Sportradar’s real-time data products across its portfolio of digital brands, which includes Sports Betting Dime, Saturday Tradition, Saturday Down South, Crossing Broad, Elite Sports NY and Canadian Sports Betting.
Brian Josephs, Head of Regional Sales, North America at Sportradar, says: “This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s publisher partner brands and highly engaged audiences.
“The dynamic, relevant and engaging products that XLMedia will receive through this partnership will not only resonate with fans and bettors alike, but also aid XLMedia in further monetising their audiences.”
Elizabeth Carter, VP of Global Marketing & Communications at XLMedia, adds: “Partnering with an innovative sports technology company like Sportradar is key to XLMedia’s ambition to fuel fan engagement and enrich the audience experience across our sports media and sports betting brands.
“We are confident that the premium products Sportradar provides will increase demand from audiences and advertisers alike. Our team is thrilled to expand this partnership and integration over time.”