Sony buying into esports as console demand declines


A report from Australia suggests that console gaming giant Sony is now chasing PC gamers as sales of consoles are swamped by gamers switching to PC gaming.

The response from Sony has been to attempt to engage the esports audience with a series of acquisitions via its Sony Interactive Entertainment company. This has so far included esports tournament portal,, hosts multiplayer events for Fortnite and other popular games.

Sony has also attempted to host PlayStation-exclusive tournaments, but poor demand has led to the acquisition of PC gaming events. Sony Interactive Entertainment, with a partner has also bought EVO, an esports platform that hosts fighting games, and also invested in sponsorships of esports tournaments around the world.

In September, Sony and the Hakuhodo advertising agency began hosting a series of esports matchups in Japan collectively called ‘The Gaming Days’, with players facing off against one another in Riot Games’ market leading first-person shooter, Valorant.