Sanders joins Luckbox as Director of Marketing


Real Luck Group and its subsidiaries doing business as Luckbox have announced the appointment of Daniel Sanders as Director of Marketing.

He was previously Senior Global Marketing Lead at Tencent Games and Head of Esports & Gaming Marketing at Red Bull. He was also previously a manager and player with renowned esports organisation, Dignitas. He will lead Luckbox’s marketing strategy as the company looks to accelerate player acquisition through the second half of 2022, driving organic revenue growth.

Real Luck Group CEO Thomas Rosander says: “This is a crucial position that completes the building of our core leadership team. This role requires a rare skill set that we have been working diligently to recruit for several months and we are very pleased to attract an individual of Daniel’s calibre to help accelerate our player growth strategy. 

“Dan’s efforts to bring the Luckbox brand to a new generation of players will be supported by the continued deployment of the company’s affiliate strategy, building out a growing network of player referral sites, attracting high-value traffic to our casino product with the aim of driving near-term revenue growth.

“We are confident our strategy gives us a unique advantage against a backdrop of soaring player acquisition costs currently affecting the sector. We have the resources to scale our marketing efforts and deliver on our growth strategy deep into 2023.”