The 2005 FIFA World Player of the Year, Brazilian legend, Ronaldinho, will take part in a unique gala match between KAA Gent and Standard de Liège on September 21st, in the Ghelamco Arena in Ghent, Belgium.
Regarded as one of the most technically gifted players football has ever seen, Ronaldinho will return to play for 20 minutes with each team in a match that has been dubbed The Circus Cup. The Brazilian will be joined by Standard de Liège and KAA Gent legends, with Gunther Schepens and Jean-Francois Gillet captaining both sides.
The match is an initiative by Belgian gaming brand Circus, a historic sponsor of Standard de Liège and also KAA Gent’s partner since the start of the season.
The Circus Cup is seen as a way of enhancing the company’s involvement in both football clubs, with Circus aiming to be more than just a financial investor for its teams. The 20,000-seater stadium will operate at full capacity with the event expected to be a sell-out.
Part of Gaming1, Circus is a Belgian sports betting brand that has grown rapidly in recent times, illustrated by its signing of one of the most well-known names in the sports industry.
Circus CEO, Emmanuel Mewissen says: “We are extremely proud of our partnership with Ronaldinho. Everyone knows his iconic smile, his amazing technique and inimitable feints. Playfulness is one of Circus’ core values, so Ronaldinho is a perfect match. We want to link that playfulness to being able to have fun in a responsible way.
“I am sure I speak for everyone when I say that we can’t wait for him to make a return to football in the Circus Cup. It’s bound to be a fantastic spectacle with Ronaldinho swapping shirts and playing for both teams.”
Ronaldinho added: “It is very exciting for me to be teaming up with such a prestigious Belgian company. I am also looking forward to the Circus Cup match, a great chance to show what I can still do. But this cooperation with Circus in Belgium is about more than just football, it is an ideal collaboration because I see a lot of similarity between the brand’s personality and my own, especially its playfulness.”