Leading sportsbook for live betting, PointsBet, will now offer bettors on-demand streaming access to more than 40,000 premium games and matches through a two-year streaming partnership with IMG Arena, the sports data and technology hub serving the sports, sports betting and sports media eco-systems.
London-based, IMG Arena has one of the world’s largest portfolios of live streaming content, distributing over 45,000 hours annually, on behalf of more than 200 federations, associations, and events. Their premium content includes properties such as the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker, World Table Tennis and much more.
“Our North Star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount,” says PointsBet USA CEO Johnny Aitken. “PointsBet is recognised as the home of in-play betting and this partnership with IMG Arena solidifies our position as a leader in this space. We are thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.”
Brian Clayton, Senior Director of Sales at IMG Arena, adds: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators. The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”
PointsBet is currently operational in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia and West Virginia.