One we were expecting, the other comes as somewhat as a surprise as Playtech opens 2 US Live Studios. It is called the land of opportunity and for the big guns in the live dealer sphere of iGaming, it is the opportunity to extend their brand and live dealer games in fresh US markets that beckons.
The second-largest live casino game provider in the world and London Stock Exchange-listed Playtech brand is now spreading its wings stateside. And we have to say, we didn’t see the New Jersey studio coming. Earlier this year, we reported Playtech live studios in Michigan were on the horizon, but somewhere it seems the iGaming world missed the New Jersey live studio deal.
Currently, it means that Playtech and Evolution live games grace the state of Michigan a.k.a. the Wolverine State, while in New Jersey Evolution, Ezugi (owned by Evolution), and Playtech studios will be operating in competition with one another.
Playtech’s latest move into the US live casino market continues a long battle for dominance in the live dealer arena between the 2 brands. Both are hot on one another’s heels in European live casinos that also offer live games in India, South Africa, LATAM countries, Canada, and New Zealand.
We certainly do not expect these 2 brands to let up, and rather they will continue leading the way while Pragmatic Play Live creeps in behind them as its aggressive rollout of live dealer games continues. However, we are not sure when we will see Pragmatic Play Live enter the US market as it has via its line of video slot titles already available in some states in the US.