Play’n GO to make Las Vegas show debut


The world’s leading iGaming entertainment supplier, Play’n GO, makes its long-awaited G2E debut this year, taking a starring role at the world’s leading gaming expo.

The Swedish iGaming giant opened the book on its North American adventure earlier this year with successful market launches in Ontario and New Jersey, in addition to a license acquired in Michigan.

Exhibiting for the first time in Las Vegas, Play’n GO will share its story of regulated market focus, unmatched content portfolio with compelling narratives, unparalleled release cadence and commitment to responsible gaming through a new brand campaign, entitled Stories Start Here.

Johan Törnqvist, CEO and Co-Founder of Play’n GO, says: “We think that the story of Play’n GO is a compelling one and we are excited to share it with everyone in Las Vegas. The culture and people within our business are what drives us every day to create great entertainment. Our focus on who we are and what we believe in has been part of a phenomenal success story for almost 20 years in Europe. As we continue to grow our existing business, it’s time to go all-in on North America.”

Play’n GO’s enviable portfolio of more than 300 titles has propelled it to be the No.1 slot supplier to regulated markets in Europe, with games such as Book of Dead, Tome of Madness and Reactoonz firm favourites with players the world over. Book of Dead, originally released in 2016, is still the No.1 online slot game in Europe and made its US debut in New Jersey in September.

Magnus Olsson, CCO at Play’n GO, adds: “Play’n GO is already well known around the industry for having the best content for both acquisition and retention, but we bring so much more to the table than just the world’s most popular online slot games. My team and I are looking forward to showcasing how we work closely in partnership with operators to help them achieve their business goals by harnessing the power of the expertise that Play’n GO has built up over the past 20 years at the forefront of iGaming. G2E is the perfect opportunity, and we cannot wait.”

Stories Start Here is a campaign that will shine a new light on the Play’n GO story, from building casino games for mobile phones before the iPhone even existed to now nurturing a collaborative culture of Play’n GO staff across the world who write new chapters in the story every day.

Ebba Arnred, CMO and Co-Founder of Play’n GO, concludes: “There may be some in the US gaming market in particular who haven’t heard a lot about Play’n GO, yet. Our mission is to ensure that that will not be the case when everyone leaves Las Vegas, and we aim to continue to tell our story post-Vegas too. In many ways, our North American story starts here.”