Play’n GO enters USA


The world’s leading gaming entertainment supplier to regulated markets, Play’n GO, has secured a Provisional Internet Gaming Supplier (B2B) license in Michigan, sealing its entry into the USA for the first time. CEO, Johan Törnqvist, describes the move as a “landmark moment” for the company.

Play’n GO will now bring its unrivalled collection of slot titles to new and recently regulated jurisdictions across the USA, with players in the Wolverine State becoming the first in the country to enjoy titles that have captivated players in regulated markets all around the world.

Michigan is the first step in a commitment by Play’n GO to become the casino content partner of choice in the US, as it hopes to raise the bar for American players.

“This is a landmark moment in the history of Play’n GO,” says Johan Törnqvist. “We started by designing casino games specifically for mobile before the smartphone even existed, and now are breaking into America as the leading supplier to more than 25 regulated markets globally, which is such a credit to everyone at Play’n GO. We believe we are uniquely positioned to succeed in the US.”

Törnqvist adds: “Our aim is to see Play’n GO games become as beloved in the US as they are in every other regulated market around the world. We know that each regulated market is different, and that this will take time in the US, but we are absolutely committed to expanding our footprint across the country.”

Play’n GO’s portfolio, including the world’s favourite online slot, Rich Wilde and the Book of Dead, will introduce US players to crowd-pleasing franchises and an unparalleled range of licensed content. Recent Play’n GO licensed releases include Def Leppard Hysteria, Kiss Reels of Rock and *NSYNC Pop, featuring the legendary ‘90s boy band.