Pinnacle joins integrity body IBIA


Online sports betting brand, Pinnacle, has become a member of the International Betting Integrity Association (IBIA). Pinnacle (formerly Pinnacle Sports) was established in 1998 and has operating licences in multiple jurisdictions including Malta, Sweden and Italy. Pinnacle offers a wide range of sports betting options and was one of the earliest adopters of esports betting markets.

Pinnacle will now feed into IBIA’s leading global betting integrity monitoring and alert platform. The operator joins many of the leading regulated sports betting operators in the world, with the association’s members accounting for over $137bn (€115bn) in global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.

Khalid Ali, CEO of IBIA, said: “The size and scope of Pinnacle’s sports betting operation makes it a valuable addition to IBIA’s global monitoring and alert network. It is pleasing that so many leading operators like Pinnacle have chosen IBIA as their preferred sports betting integrity partner.”

Paris Smith, Pinnacle CEO, added: “Our focus on integrity not only applies to clients, but also the governing bodies themselves, an area which is increasingly important for responsible gaming operators. We are delighted to become members of the IBIA and look forward to working closely with the organisation to combat betting-related corruption and manipulation.”