ParlayBay partners with Taiwan’s AzureTech


Sports betting game provider, ParlayBay, has agreed to supply Taiwan-based iGaming aggregator AzureTech with its popular sports-betting products.

AzureTech is an Asian-focused company that maintains a strong presence across the continent. This new deal sees ParlayBay expand its Asian foothold and deliver its renowned products to more players across the region. As part of the agreement, the entire ParlayBay game portfolio will be distributed in the Asian market through AzureTech’s extensive network of leading operators.

A wide selection of fan favourite sports is present throughout ParlayBay’s content offering such as football, basketball, handball, volleyball, cricket and esports, with more set to be added going forward.

This latest partnership maintains ParlayBay’s aim to transform the sports gaming market through intuitive player-centric gaming experiences, increasing player engagement. Products featuring a distinctive UI/UX design create this action-filled gaming proposition. Lightning-fast gameplay consisting of short rounds is at the heart of the supplier’s games with features such as re-buy, cash-out and leader boards that appeal to emerging demographics.

Patrick Nordwall, CEO at ParlayBay, says: “AzureTech is joining us on our journey to disrupt the iGaming market by enabling distribution of our games to the Asian market. AzureTech’s extensive network of operators aids a fast-time-to-market and is a sublime partner for our venture.”

Cora Chen, COO at AzureTech, adds: “ParlayBay is a perfect addition to our region, offering a unique set of sports betting games never seen before. Asian players will love these games, as they perfectly complement AzureTech’s industry-leading line-up of exclusive, award-winning games.”