International betting brand, Parimatch, has added another club to its English Premier League partnerships roster, Newcastle United. The ‘Magpies’ will now sit alongside Aston Villa, Chelsea and Leicester City in the Parimatch portfolio.
Evgen Belousov, Deputy CEO at Parimatch Tech, says: “Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports. The Parimatch brand’s official EPL partners all share our values and aspirations for reaching new heights. We are honoured by this, and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.”
The four clubs have all expressed their excitement at extending their Parimatch partnerships into 2022/23, and further engaging with their respective fan bases through a range of activities and competitions. As one of the fastest growing online sports betting brands, Parimatch is a perfect partner.
The Parimatch partnerships with Aston Villa and Newcastle focus on media rights, with the cooperations with Leicester and Chelsea covering offline and digital rights, tickets and hospitality, club products, exclusive access to club assets, and more.