Leading esports data and odds provider, PandaScore, has entered into a partnership with William Hill to improve its esports betting product and proposition, with Hills using PandaScore’s cutting-edge odds feed across popular video game titles Dota2 and League of Legends.
Sporting Solutions, which united with PandaScore last year, will facilitate the distribution.
PandaScore delivers real-time data and odds across all the leading esports game titles and aims to provide operators such as William Hill with a one-stop shop for esports betting.
Dasha Kirilishina, Senior Sales Manager at PandaScore, says: “We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed. Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.”
Nick Maurice, Global Director of Sportsbook at William Hill, adds: “We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences. But to not only do this but do this right, we knew we had to work with a partner at the cutting-edge of the vertical, and in PandaScore we have exactly that.”
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