Operators combine to unveil landmark responsible gaming plan


An industry-led set of responsible gambling standards, under the banner ‘The 12 Point Plan’, has been produced by six of the US industry’s most prominent iGaming and sports betting operators.

Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel and MGM Resorts International have got together to produce the Plan,

The core objectives of the 12 Point Plan include: only participating in legal markets that provide consumer protection; instilling an RG culture with their own businesses; ensuring that the companies strive to make online gaming fun first and foremost and acknowledging that some individuals need additional tools and support related to their gaming activities.

Robeson Reeves, President of Interactive at Bally’s Corporation, stated: “Bally’s is proud to partner with all of the participating operators. We are committed to the 12-point pledge and it’s Bally’s and the industry’s responsibility to prevent underage gaming and provide education and safeguards.”

And Joshua Jessen, Chief Legal Officer at BetMGM, added: “Responsible gaming is at the forefront of everything we do at BetMGM. While we operate in a highly competitive industry, we are proud to stand together with our colleagues to adopt these important principles.

“Creating a consistent standard of responsible gaming measures across the board greatly strengthens our collective commitment to our customers, employees, and the communities where we operate. We look forward to building on our work into the future.”