OpenBet turbocharges SportCast’s football offering with StatsBomb partnership


OpenBet has secured a partnership with StatsBomb, enhancing SportCast’s premium football pricing content ahead of the World Cup 2022 that kicks off in November.

StatsBomb’s data will be integrated into OpenBet’s content portfolio via its SportCast product suite that includes the industry’s most advanced premium pricing products.

SportCast will leverage StatsBomb’s rich data to boost its player props offering with markets for shots, shots on target, assists, passes, tackles and many more. All will be available on a per player, per team and per match basis. These innovative betting markets will launch across SportCast’s premium BetBuilder, pre-built BetBuilder and singles product sets, enhancing the betting experience for millions of sports fans worldwide.

A leading provider of football analytics, StatsBomb’s deep data is provided to professional clubs around the world, working with 100+ elite teams in over 25 different countries.

Commenting on the partnership, Nikos Konstakis, Chief Product Officer at OpenBet, says: “We are delighted to form this valuable partnership with StatsBomb. We have had the modelling capability to offer these deeper betting markets for some time and now we have forged an exciting data partnership to deliver an unparalleled product in time for the biggest football event in the world.”

Ryan Coombs, Co-Founder of SportCast and VP Content at OpenBet, adds: “SportCast is renowned for leading the way with its football product offering and our customers will now be able to offer these sought-after markets in time for the World Cup. This is just the first in a series of upcoming enhancements to Openbet’s premium content products. It is another step forward in our mission to ensure our customers remain at the forefront of the most engaging and responsible betting experiences across all channels.”