World leader in sports betting entertainment, OpenBet, has secured a deal to acquire the assets and talent of Multi Builder Ltd, as well as the talent of Sportsbook Training Services Ltd, in a strategic move to continue enhancing its product offering.
This latest addition will see Multi Builder’s proprietary sports technology and quantitative trading models, trading under Sportsbook Models brand and co-created by industry experts Oliver Preston and Jonathan Smith, fully incorporated into the OpenBet product portfolio.
This team is primarily focused on creating and powering best-in-class algorithmic sports betting models that deliver quality content depth and improved margins across multiple sports.
Through this acquisition, OpenBet will own the proprietary IP and technology for several key pricing models across several significant sports markets, both pre-match and in-play, which have already proven successful with leading sportsbook operators.
Nikos Konstakis, Chief Product Officer at OpenBet, says: “This deal marks another significant milestone into the development of our Pricing & Trading Services strategy, which continues to grow in importance as OpenBet drives operator value through deeper market offerings alongside higher flexibility. Through the acquisitions of DonBest and SportCast in recent years, coupled with our internal roadmap, we saw our content and pricing revenue grow by over 100% in 2021. The addition of Multi Builder allows us to accelerate this growth trajectory, drive innovation and offer next level betting entertainment for our operators’ players.”
Oliver Preston, Managing Director of Multi Builder, adds: “We are extremely proud to be part of OpenBet’s latest expansion strategy, further developing their market leading portfolio. OpenBet is the stand-out sports technology, services and content business. Their relentless focus on customer and player experience is second to none. Our offering will complement the company’s current products very effectively, enabling it to continue providing quality, scale and depth of systems across global markets.”