Mendieta and Gallacher to co-host SBC Awards 2022


Former Valencia, Lazio, Barcelona and Middlesbrough star Gaizka Mendieta and leading news and sports broadcaster Kirsty Gallacher will host the 9th edition of the SBC Awards 2022 ceremony, which takes place on September 22nd, at the majestic Palau National, as the finale to the global betting and iGaming show, SBC Summit Barcelona.

The winners in the 45 categories will be revealed in a grand ceremony in front of 1,000 industry professionals from all corners of the world, and all the shortlists can be accessed on the website.

From his first trophy in the 1999 Copa del Rey Final over Atlético Madrid to being voted the best midfielder in the world not once but twice in back-to-back seasons, Gaizka Mendieta is the perfect celebrity host to add a little stardust to the lavish ceremony.

He took Valencia all the way to the finals of the UEFA Champions League in 2000 and 2001, before Lazio paid a record-breaking £47m to take him to the Italian capital.

The following season, he returned to La Liga with Barcelona, before fulfilling his dream of playing in the Premier League by securing a move to Middlesbrough. He retired in 2007 having played for 16 seasons and earned a reputation as a very versatile player, a penalty king and one of the best midfielders in the world.

Commenting on his role at the SBC Awards 2022, he says: “I am excited to co-host the ceremony with Kirsty. I can imagine the hard work that goes into every such recognition, which makes this event a great reminder that hard work leads to success. I look forward to delivering the great news to the winners and celebrating the best in the betting and gaming industry.”

Kirsty Gallacher is a familiar face to SBC Awards attendees as the broadcaster returns to host the ceremony for the fifth time. She is best known to UK sports fans as a presenter on Sky Sports News. Kirsty has covered sporting events such as the Ryder Cup and Masters golf. She is also famous for her work at Great British Breakfast on GB News, Soccer AM, Soccer Extra, 90 Minutes, Ant & Dec’s Saturday Night Takeaway and Gladiators.

“This is not my first time presenting the SBC Awards, but each time is equally exciting,” she says. “The energy of the people here is inspiring, and I find the positive vibe of the ceremony satisfying and fulfilling. Winning feels great, and we need to learn to appreciate the winners and applaud them for all their efforts.”

Rasmus Sojmark, founder and CEO of SBC, says: “The SBC Awards are now an integral part of our events and a prestigious recognition of excellence in the sports betting and gaming industry. We have more companies applying every year, which allows the judging panel to choose the best of the best. Having a legend like Gaizka Mendieta co-hosting the ceremony will help make this night unforgettable. Mendieta will have the full support of Kirsty Gallacher, who has been excellent in presenting the awards for several consecutive years.”

This year, the SBC Awards move from their usual location at Evolution London to the Palau National in Barcelona, an iconic building on the hill of Montjuïc and the current home of the National Art Museum of Catalonia. In addition to the entertainment, all attendees will enjoy a champagne and cocktail reception, a three-course dinner and unlimited complimentary beer, wine and spirits. 

Tickets for the awards are now on sale. Businesses booking VIP tables will also benefit from company branding, five extra bottles of champagne and a dedicated table waiter.