Continuing its mission to deliver new worlds of play to consumers, Light & Wonder has expanded its partnership with Rush Street Interactive (RSI) and made its online content available in the regulated Mexican market with RSI’s RushBet brand.
The furthering of the partnership between RSI and L&W will see a range of popular in-house and third-party titles rolled out at RushBet through the OpenGaming ecosystem to players in Mexico for the first time. RSI operates sports betting and online casino in Mexico in partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming.
Tatiana García Barrenechea, Commercial Director – LatAm at Light & Wonder, says: “Light & Wonder is honoured to enhance its partnership with RSI, a proven and respected force in the gaming industry, to take content into Mexico for the first time. This expansion into one of the top-performing markets in Latin America furthers our quest of becoming the leading content aggregator in the region. We believe that our localised offering, including games heavily influenced by trends in the land-based market, will prove popular with players and significantly further the goals of both parties.”
Richard Schwartz, CEO at RSI, adds: “Light & Wonder has become a global leader in the gaming world by providing a portfolio of the highest quality that resonates with players. We are excited to be able to bring top-class, highly popular casino games to players in Mexico and look forward to further expanding the catalogue of games for players in the country in the coming months. We have seen the popularity of land-based favourites through RSI’s casino sites in the US and Colombia and fully expect our players within the market of Mexico to thoroughly enjoy the entertaining slot games Light & Wonder has to offer.”