LeoVegas partners with Manchester City


Operator, LeoVegas, has become English Premier League football team Manchester City’s official betting partner in Europe and Canada. 

Under the terms of this agreement, the LeoVegas brand will feature on the first team’s training kit and across in-stadia assets at the Etihad Stadium. LeoVegas customers will also have opportunities to win matchday experiences. 

Jointly branded merchandise will also be released for both Manchester City’s men’s and women’s first teams.

Gustaf Hagman, CEO at LeoVegas, says: “LeoVegas is proud to be entering into this partnership with Manchester City and excited to be able to offer our customers unique experiences with the club.  

“Manchester City is colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.” 

City Football Group VP of Global Partnership Sales, Dina Ahmad, adds: “Manchester City is pleased to welcome LeoVegas as our newest partner. We look forward to working together to bring fans and customers even closer to the club.

“Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”