iGB Live with N1 Partners’ CPO, Yaroslav Laptsev


With the iGB Live 2022 event in Amsterdam upon us, and multi-affiliate specialists N1 Partners Group presenting its full portfolio and welcoming partners and potential partners to their booth, Global Gambling News spoke to the company’s Chief Product Officer, Yaroslav Laptsev, about what the exhibition visitors can expect.

We began by asking Yaroslav to tell us a little bit more about an organisation that might not be familiar to everybody.

“N1 Partners Group began its active development in 2018,” he explains. “Our team has excellent expertise in the field of online entertainment, and its primary goal is to create high-quality projects that meet the needs and expectations of both players and partners.”

Relationships built on fundamental values

“Our relationships with partners are based on the following fundamental values: reliability, transparency, and security. We can always synchronize work with partners thanks to open dialogue and quick feedback. Our team not only carefully analyses traffic, but shares this information with our partners, working together to improve performance. The result of such cooperation is an increase in profits for both parties.”

The N1 Partners Group currently unites a series of projects that includes N1 Casino, N1 Bet, Slot Hunter, Fight Club, Joo Casino and Dasist Casino. Collectively, this can be summarised as over two million registered players, playing more than 10,000 games and serviced by 4,000+ affiliate partners. These are mightily impressive numbers, and Yaroslav has high expectations for the iGB Live event.

High expectations for iGB Live 2022

“First, we are looking forward to meeting in person with our partners after a long break! And recently, our projects have received quite a few updates and new features, and we are ready to discuss these. For example, one of our industry-exclusive offerings is Mystery Drops, a unique promotional campaign developed by N1 Partners Group. Its main advantage is that it allows players to continue playing their favourite games and still enter the prize draw. Recently one of our players won a big prize in Mystery Drops, over €58,000. So far, there are no similar concepts in the industry, and so this allows us to stand out from the competition. Also, on the N1 Casino project, we have launched a new feature, Lucky Spin, which will enable players to receive additional bonuses for their activity. But this is not all that we are ready to share on booth No. H40, there is so much more…”

Trends that are standing out

As a Chief Product Officer, we can assume that Yaroslav is very much on top of current player trends and preferences, and as a prominent player, we are keen to understand where his, and the company’s, thoughts are currently sitting.

“Player preferences always differ depending on the region. For example, 90% of slots users in Australia prefer classic games and only 10% play live games. In the Netherlands and Germany, most people play classic and fruit-themed slots. Therefore, we focus on a regional or personal approach. Our product team creates unique promotions for different groups of players, which ultimately allows the user to get what they want. But it is very much worth noting that players like the elements of ‘gamification’ in the casino, and competitive moments when they can compare their achievements with other users.

“In terms of payment trends, regulation is getting tighter. Operators that provide players with the greatest choice will be on the winning side. Those projects that accept deposits not only in ‘fiat’ currencies but also in crypto will become the more attractive casino options.”

And one final thought…

“We are looking forward to meeting partners and want to surprise them a little, so we are preparing entertainment activities at our booth so that they can have a great time with us, discuss cooperation, the benefits partners get from working with us and how to convert leads as efficiently as possible, maximising return on investment.”