IDenfy launches new phone number verification service


IDenfy, which works with gambling firms on KYC and identity services, has launched an advanced version of its phone verification product.

The new software will deliver crucial information to help assess the risk associated with a phone number and recommend actions. The data will include customer location, roaming country, current network, availability, validity and phone contract details.

In today’s digital age, ensuring security and protecting Personally Identifiable Information (PII) have become important to both companies and consumers. Because of the Covid-19 pandemic, gaps in security have become more apparent.

IDenfy’s solution tackles these issues by attempting to analyse the data provided by the customer. While verifying the customer’s PII is straightforward, according to IDenfy, verifying the phone number can be trickier.

“Many people value their privacy above all and will resort to certain methods to bypass the process,” said Domantas Ciulde, IDenfy CEO. “Using a made-up number, a ‘burner phone,’ or making use of temporary phone numbers issued by specific websites are among the most popular.”

Companies can use IDenfy’s phone verification product to double-check their customers, by sending them a one-time password or “text to speech” message.

Ciulde said: “Phone verification is not new in the market. Many industries use the system to confirm the numbers of their clients and establish a medium for communication.

“However, our product stands out in its ability to thoroughly analyse the phone number provided and assess the risk associated with it.

“It’s a flexible tool, as companies can decide for themselves what to do with the information they’ll receive. As face-to-face interactions are much rarer today than in the pre-Covid-19 times, businesses should utilise every tool available to ensure security and transparency.”

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