The David Beckham-backed UK esports organisation, Guild Esports, has announced a one-year sponsorship with multinational beverage corporation The Coca-Cola Company.
The partnership is said to be be centred around ‘unique experiences’, although no further details have yet been revealed, including the value of the deal.
Guild is a well sponsored outfit, and Coca-Cola joining Bitstamp, Razer, Samsung, Subway and HyperX in the growing roster, with Kal Hourd, Chief Executive of Guild Esports, commenting: “Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.”
Image credit: Guild Esports, Coca-Cola