Gaming Innovation Group (GiG) has announced a deal to provide its technical platform, portfolio of managed services, frontend development, CRM and marketing solutions to Aspers Group, the UK land-based casino operator.
This is a three-year contract, with Aspers’ online offering scheduled for launch before the end of this year.
Richard Noble, CEO at Aspers, says: “We are delighted to join forces with GiG to provide a first-class omni-channel solution for our guests and launch our own branded online site extending the Aspers casino experience to both online and retail customers. Through this new platform we will continue to prioritise safer gambling as this is at the heart of everything we do.”
Richard Brown, CEO of GiG adds: “I am extremely excited to partner with Aspers, a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power embracing digital transformation. We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that Aspers holds with our omni-channel solutions.”