News Industry 19 Jan 2022
GeoComply: 1.2 million New York sports betting accounts created since launch
By Peter Lynch
Over one million sports betting accounts have been created in New York, just one week after launching in the state, new data from GeoComply shows.
From the launch on 8 January 2022, until 17 January, there were 1.2 million active accounts created across the five sportsbooks in the state, with 878,000 unique players. That is more than New Jersey and Pennsylvania combined over the same period.
Just 9% of New York players have placed bets previously in New Jersey, while 88% of New York players are brand new to regulated online sports betting. The data also shows that New Yorkers are mostly loyal to one sportsbook, with an average of 1.36 accounts per player.
And in positive news for New Jersey, the data from GeoComply shows that the Garden State averaged 12.6 million geolocations transactions on the two weekends before New York’s launch, and 13.1 million on the two weekends since the launch.
“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” said Lindsay Slader, Managing Director of Gaming at GeoComply. “The vast majority of users are brand new to regulated sports betting in the US. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.
“New York hasn’t failed to dazzle us, but we are also impressed by the sustained growth of the overall sports betting industry. We can’t wait to share how many more GeoComply data records are broken from now through the Super Bowl.”
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