Games provider, ESA Gaming, has entered the Greek market for the first time after taking its content live with Betshop.
The agreement has seen ESA Gaming’s full portfolio of EasySwipe titles made available to the operator’s customers, headlined by the popular Goal Mine, Joker Poker and Basketball Mine.
ESA Gaming’s pioneering EasySwipe product allows operators to increase their cross-selling capacity between sportsbook and casino without cannibalising revenue channels. This enables them to increase engagement and player loyalty through simple, swipe-in titles.
The market entry with Betshop is an important milestone for the provider, as it continues to expand its footprint in Europe. The deal follows commercial integrations in Italy in recent months, and the supplier also holds licences and certifications in Portugal, Sweden, Romania Denmark and Colombia.
Maria Luisa Malfasi, Business Development Manager at ESA Gaming, says: “Taking our games live in Greece for the first time is hugely exciting for us, and we are very proud to have achieved this milestone. We are extremely bullish about the potential for our non-traditional gaming products in the Greek market and look forward to our first foray into the region.”
Effie Tsekoura, Casino Manager for Betshop.gr, adds: “ESA Gaming’s unique EasySwipe titles are perfectly designed for cross-sell, sitting at the junction of sportsbook and casino, so it made perfect sense for us to partner with them. It is an innovative, exciting range of titles and we are looking forward to seeing how they are received by our players.”