ESA debuts in Italy with Sisal


Games provider, ESA Gaming, has taken its EasySwipe portfolio of non-traditional content live in Italy for the first time with leading local operator, Sisal.

ESA’s EasySwipe offering includes the popular Goal Mine and Basketball Mine, as well as a range of classic casino content, with more titles expected to be released this year including Rocket Racers, ESA Gaming’s first ‘crash’ style game.

The pioneering EasySwipe portfolio allows operators to increase their cross-selling capacity, without cannibalising revenue channels. Its selection of ultra-lightweight games is designed specifically for super-fast performance in open sessions, allowing players to swipe in and out, without disrupting the sports betting experience. This enables sportsbooks to prolong screen time and increase player lifetime value, while providing the highest quality of games.

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, says: “It is a great moment to see our EasySwipe offering go live in the Italian market, a concept we believe the local players will really enjoy. Partnering with Sisal is something we are really excited about. They have large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.”