Elys Game Technology’s USBookmaking subsidiary has been granted a six month licence by the New Jersey Division of Gaming Enforcement to operate a sportsbook at Ocean Casino Resort.
The order, says the Garden State’s regulator, is subject to the continued approval of all product submissions by the technical service bureau as authorised by the issuance of an approval letter by the director, and subject further to the representations contained within the joint petition.
Pursuant to the order, the company expects to commence sports betting transactions in a temporary lounge situated at the gaming establishment immediately.
“Atlantic City is one of the top sports betting and resort destinations in the country and Ocean is one of the most prestigious properties in the area,” stated John Salerno, Director of Operations of USBookmaking.
“We are delighted to begin our commercial partnership today with Ocean and their professional leadership and operational teams, and we also look forward to bringing new and unique sports betting products and services to New Jersey players.”
In January, following a $15m casino floor redesigned, the Atlantic City property unveiled plans for a $4m sports betting concept that it said is expected to debut this summer.
“We are very proud of our engineering and deployment teams at Odissea and USBookmaking for developing and delivering the new sportsbook platform at Ocean on-time while meeting the rigorous standards of the NJDGE Technical Service Bureau,” commented Michele Ciavarella, Executive Chairman of Elys Game Technology.
“We plan to continue to work closely with the NJDGE in expanding our operational footprint and product diversification, and believe that the soft launch today at Ocean is a key inflection point for our expansion in North America and a key component of our growth strategy within other casinos and partnerships with small businesses, as well as further development of the company’s mobile platforms in 2022.”