DAZN’s Shay Segev speaks at SBC Barcelona


The CEO of the world-leading sports entertainment company DAZN Group, Shay Segev, will share his thoughts on the convergence of the worlds of entertainment, media and sports betting at the SBC Summit Barcelona

Segev’s keynote address and a following panel discussion form part of the agenda for Wednesday September 21st, the first full day of the global sports betting and iGaming industry event taking place at Fira de Barcelona Montjuic.

Segev’s participation in the conference comes at a time when DAZN finds itself the centre of attention in the international betting industry after it unveiled plans to launch the DAZN Bet sportsbook, recently soft launching the service in the UK.

“The convergence of media and sports betting is the future,” says Segev. “My main priority as the CEO of DAZN Group is to deliver an immersive experience and a great product, as DAZN evolves into a true destination for sports fans. I am looking forward to sharing my ideas on how the different worlds of media, entertainment and sports correlate, and the business potential of this convergence, with the SBC Summit Barcelona audience.”

The DAZN platform is home to more than 700 live and on-demand sports rights, including La Liga, Serie A and the NFL, and streams approximately one billion hours of live sports content yearly across 200 countries and territories. Despite this success, DAZN revealed an intention to expand and diversify its revenue streams with the appointment of the ex-Entain CEO Segev as its sole CEO earlier this year. His technology and operations experience are expected to play an instrumental role in achieving the company’s goal of focusing on betting, NFTs and eCommerce.

In April, DAZN, announced a strategic partnership with Pragmatic Group to develop a refreshed betting product for sports fans. A business headquartered in Gibraltar will launch and operate a new betting service under the DAZN Bet brand.

Following his keynote speech, Segev will be joined by LiveScore Group CEO Sam Sadi to reflect on the opportunities for further convergence outside of betting’s traditional verticals and whether the trend of major operators repositioning themselves as entertainment companies is proving effective in attracting the mainstream player.

Rasmus Sojmark, CEO & Founder of SBC, comments: “DAZN is one of the most talked about and potentially most disruptive new market entrants for years. I look forward to having Shay speak at our flagship event. He is the perfect person to discuss where our industry stands in terms of convergence of media, entertainment and sports. Conference content like this reminds us how important it is to embrace the latest technologies and trends.”