Caesars’ Horseshoe rebranding enters Colorado

Caesars Entertainment is maintaining the pace of Horseshoe property transformations across the US, with Black Hawk, Colorado, the latest region to receive the alteration.

This latest property evolution will see the group’s Isle Casino Hotel Black Hawk venue become Horseshoe Black Hawk, with work expected to continue through to the latter stages of the year. The facility will remain open throughout the transition.

The transformation will include a renovated exterior with Horseshoe signage, newly refreshed rooms, a reimagined casino floor and more. 

Furthermore, Isle Casino Hotel Black Hawk’s poker room will also become a World Series of Poker space, with Caesars Sportsbook also teaming-up with Brew Brothers to deliver a slate of local offerings. 

Horseshoe Black Hawk becomes the latest Caesars property to undertake such a rebranding exercise, following in the footsteps of Bally’s Las Vegas; Horseshoe Saint Louis, formerly Lumière Place Casino & Hotel; and the Indiana Grand, which is to become Horseshoe Indianapolis Racing & Casino

“Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests,” commented Norris Hamilton, Isle Casino Hotel Black Hawk SVP and General Manager. 

“We couldn’t be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.”

Last month, Caesars maintained its Las Vegas divestment ambitions, the process for which was launched in early 2022, as the operator voiced further optimism regarding the North American digital space.

The casino and entertainment operator asserted that “you should expect that that remains the case” regarding a Vegas strip asset sale, adding that “the next time we talk to you” regarding such a move “will be to announce that sale”.

Funds gathered from the expected disposal will be utilised to scale digital investments, as well as drive an array of development projects in a bid “to generate significant returns in the business”.