BetGames marks African expansion with Sahara deal

betgames-marks-african-expansion-with-sahara-deal

Live dealer and betting games studio, BetGames, has signed its latest deal in Africa, agreeing to supply the rapidly expanding Sahara Games Technology Corporation.

BetGames has enhanced Sahara’s land-based offering by integrating its renowned product portfolio, including popular lottery titles Lucky 7 and Lucky 5 and the exciting Wheel of Fortune game.

Sahara Games has enhanced its position in the growing African market. The operator runs successful operations in several key regions, and its provision of an optimal product mix for players is key to its accomplishments.

This latest deal sees BetGames further enhance its presence in important markets with the collaboration already live, delivering BetGames’ content to over 300 retail locations in Kenya, Uganda, Nigeria and Mozambique.

BetGames’ VP Sales, Africa, James Everett says: “We are delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets. Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products, with our content now adding to its thrilling collection.”

Mathew Halloran, COO at Sahara Games, adds: “We are excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself. Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we have done just that by taking on BetGames exciting collection of lottery games.”