BetGames is celebrating the success of its ambitious Lotto Reloaded launch. The leading live dealer and betting games supplier revamped the lotto studio and enhanced its flagship product offering.
The Big Payoff
Revealed in June, Lotto Reloaded epitomized BetGames’ desire to take its lottery offering to the next level. The bold step-forward saw the company re-design and rebuild its studio, as well as enhance its features, technology and security.
The decision has since proven prudent, as since the launch, BetGames has seen a marked boost in performance. Lucky 5 showed a 13% yearly increase in GGR and 17% in total bets. Meanwhile, Lucky 6 reported a year-on-year increase of 16% in total bets and 56% in GGR.
The success of the launch has also mirrored wider commercial growth. The company has seen its footprint enhance in several markets. There has been a year-over-year increase of 100% in Africa and 150% in Greece.
With this in mind, the supplier has its eyes set on expanding further with a variety of markets. The plan is to add Latin America by the end of the year.
Becoming Industry’s Go-To Supplier
The ground-breaking Lotto Reloaded launch has heightened BetGames’ reputation as a top-tier provider to the industry. The result was being shortlisted for the Industry Innovation of the Year category in the 2021 SBC Awards. Also, BetGames took home Lottery and Bingo Supplier of the Year award in the recent SBC Awards Latinoamérica.
BetGames’ CEO, Andreas Koeberl, commenting on Lotto Reloaded’s success.
“We felt that the Lotto Reloaded launch was always going to be the right move for the company and we were confident we would find success by enhancing our offering, however, the actual response has exceeded our expectations.
“We are immensely proud of what we have achieved. The success of the launch is testament to the hard work and dedication our team commits to ensuring BetGames maintains its position as an industry-leading lottery provider.”
The studio holds licenses issued by multiple jurisdictions including the UKGC and MGA. Meanwhile, it is compliant with the local regulatory requirements of Italy, Colombia, and various South African gambling authorities. Swedish regulatory approval is also expected within the coming months.