BetGames launches Game Show vertical with Entain


Live dealer and betting games studio, BetGames, has announced the launch of a new product vertical, Game Shows, in tandem with a landmark agreement with sports betting and gaming group, Entain.

This collaboration between Entain and BetGames delivers a unique live game show, providing players with an unrivalled experience set within a state-of-the-art studio. BetGames will provide Entain with a total of three bespoke gameshows, with the first, Starzle, kicking off the partnership.

These products will be accessible across Entain’s renowned brand portfolio, with a direct integration onto Ladbrokes’ platform launching the partnership.

Game Shows features state-of-the-art technology and has been optimised for the Ladbrokes brand. The new vertical will introduce the industry-first number-themed gameshow, with a mix of both number-themed mechanics and card-based elements. Combining the ever-popular number draw mechanic with the drama of earning higher multipliers at the turn of a card, this bespoke game is sure to have broad appeal.

Commenting on the deal, BetGames CEO, Andreas Koeberl, says: “We are absolutely delighted to partner with the Entain group. Its status as one of the world’s largest gaming organisations and innovation leaders fills us with excitement at the possibilities our collaboration can lead to. This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand and commercial teams enabled us to launch the game – from concept to production – in only nine months.

“The Game Show product line is a carefully curated tier-one focused vertical that will provide users with an unprecedented gambling experience. We are extremely enthusiastic about it and are confident it will appeal to many across the iGaming space.”

Graciella Anthony, Head of Live Casino at Entain, adds: “Working closely with BetGames was a great experience and a testament as to what we can achieve together, and we could not be more excited to work with them again. Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.”

And Adam Lahouiri, Live Casino Commercial & Product Manager at Entain says: “This has been an exciting project to be a part of, working alongside such a talented team at BetGames was a pleasure. We are delighted with the outcome and look forward to expanding our suite of exclusive Game Shows.”