BETER – promising plenty to see in Barcelona


Following on from G2E Asia, where the BETER team exhibited for the very first time, Global Gambling News caught up with the company’s Chief Revenue Officer, Yori Arami, as they prepare for their next stop at the SBC Summit Barcelona. And the first thing to ask about is highlights and feedback from Singapore.

“While we were preparing to attend G2E Asia for the first time, we were anticipating it would be the ‘must-attend’ event for all the key players within the Asian gaming and entertainment industry, and it certainly did not disappoint,” confirms Yori.

“In fact, G2E Asia exceeded our best expectations, and our schedule was packed with meetings and presentations. What is more, we were delighted to meet new customers and provide them with hands-on experience of our next-gen BETER Esports, BETER Sports, BETER Live and BETER Gaming products and solutions.”

The BETER team was also pleasantly surprised by the number of companies interested in 24/7 sports and esports, fast tournaments and live games with Asian themes, such as Baccarat, Bet on Teen Patti, Andar Bahar and Sic Bo from its live casino division, BETER Live.

As Yori underlined, “It is difficult to underestimate the value of face-to-face communication and we are already seeing positive returns.”

Looking forward to Barcelona

Clearly delighted to be back out ‘on the road’, selling face-to-face, the Chief Revenue Officer is keen to let us know what visitors to SBC Summit Barcelona can expect…

“BETER has a comprehensive portfolio of popular products and solutions, covering the needs of operators in multiple iGaming verticals, all of which will be shown in Barcelona. Special emphasis will be placed on our esports offering, as well as one of the key additions to our portfolio, our enhanced iFrame solution.”

As previously reported, the aim of BETER’s iFrame solution was to reinvent the esports betting experience, making it more immersive and exciting for players and attracting a wider audience than more traditional solutions. The result is an iFrame solution with a UI/UX that is exceptionally responsive and user-friendly, not only allowing players to place bets, but also offering a ‘Twitch-like’ experience, featuring only the best and most popular esports events.

“Our iFrame solution also caters to all tastes by allowing users to switch between a traditional sportsbook UI or one with a more modern esports focused,” adds Yori. “We are so proud that it has made the SBC Awards 2022 shortlist for Industry Innovation of the Year, and hope that the judges like it as much as our clients do!”

BETER has also been nominated in the Esports Supplier of the Year and Live Streaming Product/Supplier award categories, confirming the team’s commitment to developing and improving existing products, to meet the expectations of next-gen players.

And looking even farther ahead…

BETER has been at the forefront of esports betting for some time. Given the phenomenal growth of this concept, we asked Yori to explain what plans are in place to further develop this vertical.

“Esports is a flagship vertical in our offering and we see enormous potential. This presents a wealth of new opportunities for us, for our clients and for the betting industry as a whole. We are gradually implementing our strategy in order to provide the most comprehensive offering on the market and, with this in mind, have recently extended our strategic partnership with Bayes Esports, the world’s leading supplier of live esports data. This collaboration is built around official live data, and enables us to not only offer reliable odds, but also significantly increases the uptime and helps manage integrity risks more efficiently.

“BETER’s strategic goal is to give the end user the opportunity to bet on the maximum number of markets, until the very end of events, through top-quality data. This is why we constantly evaluate new disciplines to enhance our portfolio with the most in-demand items. Right now we are testing new disciplines and recently added ehockey to the efootball, ebasketball and CS:GO matches we already provide 24/7, alongside our coverage of all the big international esports events.”

So there you have it, if you want to see tomorrow’s ideas today, then the BETER booth is the place to be!