Betby and Groove announce deal


Sports betting provider Betby has secured an agreement with aggregator Groove.

As per the deal, Betby’s available betting options per event will see a range improvement via Groove and the operator will also be allowed to offer its customers an expanded marketing offering.

Betby already provides betting markets on many sporting competitions every month. The provider delivers a sportsbook solution tailored to clients’ requirements, instead of a standard “out-of-the-box” product.

Groove is a content provider to over 70 industry names and provides a set of solutions for multichannel B2B iGaming that covers online and mobile gaming across all devices.

Its platform includes thousands of casino games as well as a range of aggregated content (from slots, online casino and live casino, to poker and table games).

Betby CEO Leonid Pertsovskiy said: “To extend our international reach by the end of 2022 we need partners like Groove, who has an established international network and presence.

“Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”

Yahale Meltzer, COO at Groove, added: “We’re excited to be able to provide our operator cluster with this new sports betting technology developed by Betby, which will further help to enhance our relationships.

“The team at Groove take great pride in delivering the best service possible, so tying up with Betby will give us greater service scope than ever before on the sports betting front”.

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