bet-at-home selects EveryMatrix as turnkey platform provider


B2B platform provider EveryMatrix and German-based operator bet-at-home have agreed on the delivery of the supplier’s comprehensive turnkey solution. The Frankfurt-listed operator will replace its existing proprietary platform with EveryMatrix’s tech stack.

EveryMatrix will supply bet-at-home with its comprehensive turnkey solution, including a modern sportsbook, casino platform, player management, payments module and affiliate software. The agreement covers all markets where bet-at-home is currently present, including their core regulated German market. With 5.5m registered customers, bet-at-home is a household name in Germany, Austria, and many other European markets.

Ebbe Groes, Group CEO of EveryMatrix, says: “bet-at-home has dominated the sports betting vertical in several European markets, and we’re delighted to further contribute to their success. They have a massive brand, and I am certain that the combination of their extensive market and product knowledge and our technology will be a winning one. EveryMatrix will learn and grow from this, and honestly, I cannot wait to get started. This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix.”

Marco Falchetto, CEO of bet-at-home, comments: “bet-at-home is a very strong, even household brand with 20+ years of experience. Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5m registered players while enhancing our operations in key markets. This partnership will boost not only sports, but also casino. With this partnership, a new and exciting phase of bet-at-home development can begin.