AvatarUX partners with L & W to distribute worldwide

avatarux partners-with-l-&-w-to-distribute-worldwide

Innovative games studio, AvatarUX, has signed a key agreement with a subsidiary of Light & Wonder to greatly expand the global reach of its immersive slots portfolio to operators in new markets, including North America.

The partnership will see Light & Wonder bring the popular PopWins™ as well as other original mechanics, such as MultiPop™, to its extensive operator network via the OpenGaming content aggregation platform, with eight new AvatarUX titles released in major markets across the globe.

It further expands the commercial potential for the award-winning studio, which recently won Rising Star at the EGR B2B Awards, as it continues to expand in multiple markets with titles, powered by mechanics, such as PopWins™ and the recently released MultiPop™.

Nicola Longmuir, CEO at AvatarUX, says: “Light & Wonder is one of the defining brands in the iGaming space and we are delighted to sign this important distribution deal with them. It is a real testament to the strides we have taken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”

Steve Mayes, Director of Partnerships at Light & Wonder, adds: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins™ mechanic, and we are very much looking forward to making its games available to our OpenGaming operator partners”.

“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”