Allwyn to operate UK National Lottery from February 2024

allwyn-to-operate-uk-national-lottery-from-february-2024

Allwyn has been officially awarded the fourth licence to operate the United Kingdom National Lottery for a decade starting February 2024.

The formal award by the UK Gambling Commission kickstarts the process of transition to a bigger, better, and safer National Lottery.

Under Allwyn’s stewardship, sales growth is expected to result in the money allocated to UK good causes more than doubling. The National Lottery of the future will build on a cutting-edge technology platform that will improve player protection over the next 10 years and beyond.

Allwyn’s plans will transform and improve the way the National Lottery operates; bringing more efficiency, greatly improving convenience and access for participation, utilising technology to protect players from gambling harm and providing new and exciting ways to play. Allwyn will invest in retailers to support the recovery and transformation of high streets up and down the country. Together with strategic partners Scientific Games and Vodafone, Allwyn will also put emphasis on working with local SMEs throughout its operations, supporting the growth of a world-class British supply chain.

As the new operator of the National Lottery, Allwyn will prioritise the protection of all participants, particularly those who are vulnerable, and discourage excess, unaffordable play whether online or in stores. Allwyn also intends to reinvigorate safer draw-based games.

Allwyn’s Chairman, Justin King, said: 

“Today’s award formally marks a fresh start for the National Lottery. We have exciting plans for this important and cherished institution, crucially raising even more proceeds for good causes across the country, improving the player experience through the latest technology and ensuring safe participation. Everyone at Allwyn is ready to meet the challenge of working under a shortened timeframe for transition. We look forward to working closely with Camelot’s team over the coming months to ensure the lottery is in its best ever shape when we take the reins in February 2024.”