1xBet is new Official Regional Partner of LOSC Lille


1xBet, one of the world’s leading bookmakers, has become the LOSC Lille Official Regional Partner in Africa. The duration of the agreement is three years.

According to the terms of the deal, the betting company will be LOSC Lille’s regional partner in the Middle East, North and South Africa.

As part of the agreement, 1xBet receives the rights to use the logo of the French football club and the collective image of its players in their promotional campaigns. Furthermore, 1xBet advertising can be seen on LED boards during the club’s top matches in the French Championship, with the cooperation actively covered on social networks.

Alex Sommers, 1xBet spokesperson, says: “This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide. Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament.

“We want to offer ‘Les Dogues’ fans the opportunity to get the most vivid emotions and a new online betting experience. For 1xBet, this deal is another important step in their global strategy to support football at all levels. We expect a lot from cooperation, and rest assured, this will not be the last time this year that 1xBet brings good news!”