1X2 Network Creates Customized Slots for ComeOn Group Casinos

1x2-network-creates-customized-slots-for-comeon-group-casinos

Meet Tomb of Snabbare and the Tomb of Hajper! 

UK-based 1X2 Network is now providing Swedish-language online operators with the above titles, which are fully customized slot games. These casinos belong to ComeOn Group, the latest top-tier operator to leverage 1X2’s unique branded content to drive enhanced player engagement.  

Combo of Popular Game and Customized Elements:

1X2 Network‘s slot games are entirely customized and tailored to meet Snabbare’s and Najper’s needs and expectations.   

Tomb of Snabbare and Tomb of Hajper, and they are based on the hit game Book of Ba’al, which was created by the award-winning 1X2 subsidiary, Iron Dog Studio. Although some elements of the game are taken from the Book of Ba’al, some are completely customized. So, we can see graphics, logos, fonts, counters, reel symbols, and other elements that are prone to customization reflect own brand identity of the casinos.  

The game contains a 5×3-reel and 10-paylines. The point of a game is to collect “books” to trigger bonus games. The popular “book of” mechanic ensures the inclusion of sticky expanding symbols and free spins.   

Customized Games – Games of the Future?

But what is all fuss about? The most exciting part is that the 1X2 Network allows operators to combine the popular game with their specific brand and their brand mark.

“Tomb of” and “Book of” aren’t the first customized games from 1X2. We’ve already seen something similar first premiere in its most famous game – Branded Coin Vault. Branded Megaways™ has taken the industry, winning the Game of the Year award at the EGR Awards in 2020. 

Should We Expect More Games in the Future?

Ivalina Petrova, Account Manager at 1X2 Network, said that many operators were exploring the idea of bespoke, branded game content because of the success of Branded Megaways™. Both new titles were designed for two of the biggest casino brands in Sweden, so 1X2 hopes to get the opportunity to create more games for ComeOn brands.   

Jason Bradbury, the Head of Exclusive Games at ComeOn Group, said that the idea to take the core elements of a popular game and build something quite different is fascinating. He pointed out the fact that this game is unique to their identity, over the top of it. They’re delighted with how the games look, and they’re sure Tomb of Snabbare and Tomb of Hajper will be very popular among the players.   

He added that working with 1X2 on the branded “Tomb of” games had been a pleasure. Since Snabbare & Hajper are the most prominent themes made by ComeOn, games like these can be precious in terms of acquisition and retention. They’ll keep evaluating the data and look to roll it out across more brands if feasible.  

Since both games went live earlier this month, players are free to enjoy them. Let us know what you think about them!